B
Evidence Grade B
Graded
under review
Safe to Cite
Current
65%
65% -- consumers prioritizing cx over price for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Help Scout
Primary
Tier C
https://www.antmarketing.com/what-is-cx-and-why-is-it-important/ ↗
Source Article
What is CX and why is it important?
Original Research
Help Scout
· Original study ↗
Methodology
Attributed to Help Scout; survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 65% consumers prioritizing cx over price. Source: Help Scout (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cx-more-important-than-price-65pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cx-more-important-than-price-65pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- consumers prioritizing cx over price for consumers<br><small>Source: Help Scout (2026) · <a href="https://lighthousedata.io/data/cx-more-important-than-price-65pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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