B
Evidence Grade B
Graded
under review
Safe to Cite
Current
15%
15% -- share of cx leaders fully satisfied with cx measurement for US-based companies CX leaders (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
260
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier B
https://www.apexofinnovation.com/how-machine-learning-is-changing-todays-customer-experience/ ↗
Source Article
How Machine Learning is Changing Today's Customer Experience
Original Research
McKinsey & Company
· Original study ↗
Methodology
McKinsey & Company survey of 260 CX leaders from US-based companies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US-based companies CX leaders: 15% share of cx leaders fully satisfied with cx measurement. Source: McKinsey & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cx-leaders-fully-satisfied-measurement-15
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<blockquote cite="https://lighthousedata.io/data/cx-leaders-fully-satisfied-measurement-15" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of cx leaders fully satisfied with cx measurement for US-based companies CX leaders<br><small>Source: McKinsey & Company (2026) · <a href="https://lighthousedata.io/data/cx-leaders-fully-satisfied-measurement-15" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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