B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- share of cx leaders viewing customer service as differentiator for CX leaders in retail and consumer goods (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://atidiv.com/b2b-customer-service-examples-and-best-practices/ ↗
Source Article
What is B2B Customer Service? Boost Loyalty & Business Growth Today!
Original Research
Deloitte
· Original study ↗
Methodology
Cited as a Deloitte study; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CX leaders in retail and consumer goods: 90% share of cx leaders viewing customer service as differentiator. Source: Deloitte (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cx-leaders-customer-service-differentiator-deloitte
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<blockquote cite="https://lighthousedata.io/data/cx-leaders-customer-service-differentiator-deloitte" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of cx leaders viewing customer service as differentiator for CX leaders in retail and consumer goods<br><small>Source: Deloitte (2026) · <a href="https://lighthousedata.io/data/cx-leaders-customer-service-differentiator-deloitte" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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