B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
2%
2% -- sales revenue lift from customer experience for businesses (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.mckinsey.com/tr/our-insights/prediction-the-future-of-customer-experience ↗
Source Article
Quick and Trustworthy Help Desk Service - Faith Call Center
For every business, improving customer experience is indispensable. In fact, stats say that improving customer experiences can increase sales revenue by 2-7%. In today’s digital era, technical call support has become a subject of concern for every business. Using a technical call support center, bus…
Original Research
McKinsey
· Original study ↗
Methodology
Range 2-7%; midpoint used. Secondary citation of McKinsey research on customer experience.
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
businesses: 2% sales revenue lift from customer experience. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cx-improvement-sales-revenue-lift
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<blockquote cite="https://lighthousedata.io/data/cx-improvement-sales-revenue-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- sales revenue lift from customer experience for businesses<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/cx-improvement-sales-revenue-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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