B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- retention rate increase for organizations (2026)
Bain & Company found that a 5% increase in customer retention leads to an increase in profit of 25% or more.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier B
https://commplify.ai/how-to-improve-customer-experience/ ↗
Source Article
10 Proven Ways to Improve Customer Experience - Commplify - Omnichannel AI CX
The best ways to improve customer experience include listening to feedback, mapping the full journey, unifying all channels, personalizing support, empowering staff, automating workflows, and using CX data to keep optimizing. The most effective CX programs are omnichannel and proactive.
Customer exp…
Original Research
Bain & Company
· Original study ↗
Methodology
Found by Bain & Company
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organizations: 5% retention rate increase. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cx-improvement-increases-retention
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cx-improvement-increases-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- retention rate increase for organizations<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/cx-improvement-increases-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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