B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24%
24% -- page abandonment reduction for users on sites meeting Core Web Vitals thresholds (2025)
Meeting Core Web Vitals thresholds makes users 24% less likely to abandon page loads.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://www.techseovitals.com/blog/the-roi-of-speed-how-website-responsiveness-drives-revenue/ ↗
Source Article
The ROI of Speed: How Website Responsiveness Drives Revenue
Slow website interactions are costing businesses mainly through lost revenue. When Rakuten fixed their interaction delays, they saw conversion rates jump 33% and revenue per visitor surge 53%. Not just Rakuten, an analysis of nearly a thousand websites found that users experiencing fast Interaction …
Original Research
Google
· Original study ↗
Methodology
Google research on Core Web Vitals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
users on sites meeting Core Web Vitals thresholds: 24% page abandonment reduction. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cwv-abandonment-reduction-24
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cwv-abandonment-reduction-24" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- page abandonment reduction for users on sites meeting Core Web Vitals thresholds<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/cwv-abandonment-reduction-24" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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