B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
50%
50% -- consumer interest rate for consumers (2024)
More than 50% of consumers expressed interest in purchasing customized products or services according to a Deloitte study.
- Source states 'more than 50%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier B
https://yousee.studio/blog/e-commerce/customization-at-your-fingertips/ ↗
Source Article
Customization at Your Fingertips: The Rise of 3D Product Configurators | YouseeStudio
Customization at Your Fingertips: The Rise of 3D Product Configurators
Introduction to 3D Product Configurators
Over the past decade, the e-commerce landscape has undergone transformative changes, a major one being the introduction and rise of 3D product configurators. This innovative technology has…
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte study; lower bound of 'more than 50%'
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 48% | |
| 2024 (current) | 50% | +4.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 50% consumer interest rate. Source: Deloitte (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customized-products-interest-deloitte
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<blockquote cite="https://lighthousedata.io/data/customized-products-interest-deloitte" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- consumer interest rate for consumers<br><small>Source: Deloitte (2024) · <a href="https://lighthousedata.io/data/customized-products-interest-deloitte" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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