B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
68%
68% -- travelers preferring customised travel packages for Travelers (2024)
In 2024, more than 68% of travellers preferred customised travel packages over pre-built bundles.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarketGrowthReports
Primary
Tier C
https://www.zealconnect.com/blogs/travel-agency-booking-engine-connected-trip-experience/ ↗
Source Article
Travel Booking Engine for Connected Trips in 2026
TLD;R
Travellers in 2026 arrive at agencies with AI-built itineraries and expect everything flights, hotel, transfers, activities to work as one connected experience. Most agencies cannot deliver this because their systems are fragmented. A travel booking engine fixes this by bringing all supplier i…
Original Research
MarketGrowthReports
· Original study ↗
Methodology
Cited to MarketGrowthReports
Methodology documented
Segmentation
IndustryTravel
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Travelers: 68% travelers preferring customised travel packages. Source: MarketGrowthReports (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customized-packages-preference-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customized-packages-preference-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- travelers preferring customised travel packages for Travelers<br><small>Source: MarketGrowthReports (2024) · <a href="https://lighthousedata.io/data/customized-packages-preference-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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