B
Evidence Grade B
Graded
under review
Safe to Cite
Current
39%
39% -- customers trusting only personally interacted brands for customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ReputationX
Primary
Tier C
https://www.billybuzz.com/blog/reputation-management-on-social-media ↗
Source Article
How We Handle Reputation Management on Social Media (The BillyBuzz Playbook)
Original Research
ReputationX
· Original study ↗
Methodology
Cited secondhand in BillyBuzz blog post, which immediately points readers to ReputationX for online reputation management statistics; original study methodology not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 39% customers trusting only personally interacted brands. Source: ReputationX (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-trust-only-interacted-brands
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<blockquote cite="https://lighthousedata.io/data/customers-trust-only-interacted-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- customers trusting only personally interacted brands for customers<br><small>Source: ReputationX (2026) · <a href="https://lighthousedata.io/data/customers-trust-only-interacted-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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