B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
82%
82% -- share of customers likely to spend more on food and drinks for bar customers watching live sports (2025)
82% of customers are likely to spend more on food and drinks when their favorite game is on.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Joe Hand Promotions / Technomic
Primary
Tier B
https://www.joehandpromotions.com/how-live-sport-content-drives-customer-retention-key-stats-every-b… ↗
Source Article
How Live Sports Content Drives Customer Retention: Key Stats Every Bar Owner Should Know - Joe Hand Promotions
Keeping customers engaged and coming back is more challenging than ever for bar owners. With growing competition, standing out isn’t just important, it’s essential.
We partnered with Technomic on a recent study to better understand these challenges and examine what drives customer traffic and engage…
Original Research
Joe Hand Promotions / Technomic
· Original study ↗
Methodology
Joe Hand Promotions/Technomic study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
bar customers watching live sports: 82% share of customers likely to spend more on food and drinks. Source: Joe Hand Promotions / Technomic (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-spend-more-live-sports-82
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<blockquote cite="https://lighthousedata.io/data/customers-spend-more-live-sports-82" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of customers likely to spend more on food and drinks for bar customers watching live sports<br><small>Source: Joe Hand Promotions / Technomic (2025) · <a href="https://lighthousedata.io/data/customers-spend-more-live-sports-82" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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