B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- customer information disclosure rate for customers in business interactions (2026)
During typical business interactions, customers reveal only 20 percent of what is on their minds.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Paul Cherry
Primary
Tier C
http://theentrepreneurmind.com/?p=482 ↗
Source Article
Ask Better Questions and Win More Business
Original Research
Paul Cherry
· Original study ↗
Methodology
Cited research referenced in Paul Cherry's book Questions That Sell; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers in business interactions: 20% customer information disclosure rate. Source: Paul Cherry (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-reveal-20-percent-minds
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-reveal-20-percent-minds" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- customer information disclosure rate for customers in business interactions<br><small>Source: Paul Cherry (2026) · <a href="https://lighthousedata.io/data/customers-reveal-20-percent-minds" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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