B
Evidence Grade B
Graded
under review
Safe to Cite
Current
45%
45% -- customer channel preference voice calls for customers interacting with businesses (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
awaken.io
Primary
Tier C
https://www.awaken.io/resources/blog/listening-but-not-hearing ↗
Source Article
Differences Between Speech and Voice Analytics
Original Research
awaken.io
· Original study ↗
Methodology
Cited research, original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers interacting with businesses: 45% customer channel preference voice calls. Source: awaken.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-prefer-voice-calls-45
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-prefer-voice-calls-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- customer channel preference voice calls for customers interacting with businesses<br><small>Source: awaken.io (2026) · <a href="https://lighthousedata.io/data/customers-prefer-voice-calls-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.