B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
28%
28% -- consumer preference for speaking to agent for customers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
50andwisercoaching.com
Primary
Tier C
https://50andwisercoaching.com/relationship-marketing/exceptional-customer-service/ ↗
Source Article
Elevate Your Business with Exceptional Customer Service
If I were to survey 20 people to find out their definition of customer service, the answers would vary significantly. How do you define customer service?
Business Success through Customer Service & Experience
Customer service is the assistance, support, and resolution provided to customers when they…
Original Research
50andwisercoaching.com
· Original study ↗
Methodology
Cited as 'research shows' without named source
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
customers: 28% consumer preference for speaking to agent. Source: 50andwisercoaching.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-prefer-speaking-to-someone
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<blockquote cite="https://lighthousedata.io/data/customers-prefer-speaking-to-someone" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- consumer preference for speaking to agent for customers<br><small>Source: 50andwisercoaching.com (2025) · <a href="https://lighthousedata.io/data/customers-prefer-speaking-to-someone" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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