B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- customers preferring phone calls for customers (2023)
75% of customers prefer phone calls for business communication.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2023
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Invoca
Primary
Tier C
https://www.b2bmarketingexpo.us/exhibitor-products/call-matters-minute-counts-perfect-solution ↗
Source Article
When every call matters, and every minute counts... this is the perfect solution.
When every call matters, and every minute counts... this is the perfect solution.
What is an AI Receptionist?
In today's fast-paced business environment, managing incoming calls effectively can make or
break customer relationships and team productivity. When a call comes in, time is of the
essence –…
Original Research
Invoca
· Original study ↗
Methodology
Cited Invoca Report
Methodology documented
Segmentation
IndustryB2B
RegionNorth America
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
customers: 75% customers preferring phone calls. Source: Invoca (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-prefer-phone-calls
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<blockquote cite="https://lighthousedata.io/data/customers-prefer-phone-calls" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- customers preferring phone calls for customers<br><small>Source: Invoca (2023) · <a href="https://lighthousedata.io/data/customers-prefer-phone-calls" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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