B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- customers willing to pay more for better ux for customers (2025)
According to a Forbes report, 86% of customers will pay more if a better user experience (UX) is provided.
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Lighthouse Research Team
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Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://thefinch.design/ux-audit-report-examples/ ↗
Source Article
Top UX Audit Report Examples: Best Practices and Guide for 2025
Top UX Audit Report Examples: Best Practices and Guide for 2025
UX Audit/ / 29 May, 2025
Table of contents
Are you looking for the top examples of UX audit reports? Or Are you looking for the main reasons to conduct UX audits? Don’t worry. We have your back. We have prepared a detailed blog about UX…
Original Research
Forbes
· Original study ↗
Methodology
Cited from a Forbes report by TheFinch Design blog; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 86% customers willing to pay more for better ux. Source: Forbes (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-pay-more-better-ux-86
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<blockquote cite="https://lighthousedata.io/data/customers-pay-more-better-ux-86" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- customers willing to pay more for better ux for customers<br><small>Source: Forbes (2025) · <a href="https://lighthousedata.io/data/customers-pay-more-better-ux-86" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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