B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- customer churn rate after single negative interaction for global consumers (customers) (2025)
40% of customers will leave a brand after a single negative interaction according to Five9's 2025 Customer Experience Report.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Five9
Primary
Tier C
https://cxfoundation.com/research/customers-embrace-ai-five9-study ↗
Source Article
72% of Customers Embrace AI Support – Five9 Study Reveals
April 23, 2025 • 2 min read
Would you risk losing 40% of your customers over one bad support call? According to Five9’s 2025 Customer Experience Report, that’s exactly what’s at stake. Today’s customers demand more than speed—they expect empathy, seamless support, and smart AI tools that don’t compr…
Original Research
Five9
· Original study ↗
Methodology
Survey of over 1,000 global consumers per Five9 2025 Customer Experience Report
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
global consumers (customers): 40% customer churn rate after single negative interaction. Source: Five9 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-leave-after-one-negative-interaction
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<blockquote cite="https://lighthousedata.io/data/customers-leave-after-one-negative-interaction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- customer churn rate after single negative interaction for global consumers (customers)<br><small>Source: Five9 (2025) · <a href="https://lighthousedata.io/data/customers-leave-after-one-negative-interaction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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