B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48%
48% -- customer loyalty follow rate for customers (2026)
48% of customers will follow their favorite employee if they leave to work at a competing business.
- Original survey methodology and underlying sample are not detailed in the source text
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Shep Hyken
Primary
Tier C
https://www.bikelanebd.com/improve-sales/ ↗
Source Article
Improve Sales Archives
Original Research
Shep Hyken
· Original study ↗
Methodology
Cited by Shep Hyken in a blog post on customer service automation; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 48% customer loyalty follow rate. Source: Shep Hyken (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-follow-employee-to-competitor-48
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-follow-employee-to-competitor-48" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- customer loyalty follow rate for customers<br><small>Source: Shep Hyken (2026) · <a href="https://lighthousedata.io/data/customers-follow-employee-to-competitor-48" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.