B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
57%
57% -- customer channel preference rate for customers (2026)
57% of customers prefer businesses that offer digital communication options like email and live chat over those relying only on phone support.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ameyo
Primary
Tier C
https://www.answer-4u.com/blog/customer-service-small-business ↗
Source Article
The Importance of Customer Service for Small Businesses
Original Research
Ameyo
· Original study ↗
Methodology
Quoted from Ameyo research; survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 57% customer channel preference rate. Source: Ameyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-favour-email-livechat-57
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-favour-email-livechat-57" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- customer channel preference rate for customers<br><small>Source: Ameyo (2026) · <a href="https://lighthousedata.io/data/customers-favour-email-livechat-57" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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