65% -- customers expecting company understanding for customers (2026)

Name: Customers Expecting Company Understanding Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2026 · Salesforce

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Attribution: Salesforce View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

65%

Unit

Percentage

Data Vintage

2026

Entity

customers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Salesforce Primary Tier C

https://raynetcrm.pl/know-how/crm-marketing-automation/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

CRM z Marketing Automation – Zautomatyzuj sprzedaż i marketing w jednym systemie

CRM z Marketing Automation Zautomatyzuj sprzedaż i marketing w jednym systemie Kelly Carrow 27.01.2026 CRM Nowoczesna sprzedaż wymaga pełnej kontroli nad danymi i procesami. Badania pokazują, że wykorzystanie CRM sprzyja redukcji kosztów leadów nawet o 23%, podnosząc rentowność działań marketingowyc…

Original Research

Salesforce · Original study ↗

Methodology

Cited from Salesforce State of the Connected Customer report

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

customers: 65% customers expecting company understanding. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-expect-understanding-65

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<blockquote cite="https://lighthousedata.io/data/customers-expect-understanding-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- customers expecting company understanding for customers<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/customers-expect-understanding-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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