B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
74%
74% -- customers expecting immediate service for customers (2026)
74% of customers expect immediate service.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zendesk
Primary
Tier B
https://atidiv.com/how-companies-use-virtual-assistants-to-scale-operations/ ↗
Source Article
How Companies Use Virtual Assistants to Scale Operations Without Increasing Overhead
Original Research
Zendesk
· Original study ↗
Methodology
Cited from Zendesk customer service research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 74% customers expecting immediate service. Source: Zendesk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-expect-immediate-service-zendesk
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-expect-immediate-service-zendesk" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- customers expecting immediate service for customers<br><small>Source: Zendesk (2026) · <a href="https://lighthousedata.io/data/customers-expect-immediate-service-zendesk" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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