B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

76%

76% -- customers expecting connected consistent experiences for customers (2025)

2025  · Salesforce

76% of customers expect connected and consistent experiences across departments.

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Attribution: Salesforce View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
customers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Salesforce Primary Tier C
https://antlere.com/how-omni-interactions-are-define/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Common Crawl
Source Article
Omni Interactions: Redefining Digital Engagement and CXM
Original Research
Salesforce · Original study ↗

Cited from a Salesforce report; survey methodology not detailed in article

Methodology documented
Industrymarketing
Plain Text
customers: 76% customers expecting connected consistent experiences. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-expect-connected-experiences-2025
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<blockquote cite="https://lighthousedata.io/data/customers-expect-connected-experiences-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- customers expecting connected consistent experiences for customers<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/customers-expect-connected-experiences-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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