B
Evidence Grade B
Graded
under review
Safe to Cite
Current
71%
71% -- customer language expectation rate for customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://www.bigstarcopywriting.com/blog/copywriting/saas-copywriting-guide/ ↗
Source Article
SaaS Copywriting Guide: Grow & Convert Your B2B Audience
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Attributed to Content Marketing Institute study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 71% customer language expectation rate. Source: Content Marketing Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-expect-business-language-71pct
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<blockquote cite="https://lighthousedata.io/data/customers-expect-business-language-71pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- customer language expectation rate for customers<br><small>Source: Content Marketing Institute (2026) · <a href="https://lighthousedata.io/data/customers-expect-business-language-71pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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