B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- customers deciding based on expected support for customers (2026)
Approximately 70% of customers decide whether to work with a business based on the type of support they expect.
- Approximation stated in text
- Secondary unsourced claim in vendor blog
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
am2pmsupport.com
Primary
Tier C
https://am2pmsupport.com/blog/customer-service-outsourcing-for-small-business/ ↗
Source Article
Customer Service Outsourcing for Small Business- 5 Mistakes to Avoid
Original Research
am2pmsupport.com
· Original study ↗
Methodology
Unattributed secondary claim in vendor blog
Methodology documented
Segmentation
IndustryB2B
Company SizeSMB
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
customers: 70% customers deciding based on expected support. Source: am2pmsupport.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-decisions-based-on-support-70
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-decisions-based-on-support-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- customers deciding based on expected support for customers<br><small>Source: am2pmsupport.com (2026) · <a href="https://lighthousedata.io/data/customers-decisions-based-on-support-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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