B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- share of customers contacting bank first on unfamiliar charge for credit card customers (2026)
73% of customers contact their bank first upon seeing an unfamiliar charge on their statement.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ethoca and Aite
Primary
Tier C
https://www.getflexpoint.com/post/credit-card-chargebacks ↗
Source Article
How MSPs Can Reduce Credit Card Chargebacks: Practical Strategies for MSP Financial Teams
Credit card chargebacks are a persistent challenge for managed service providers (MSPs) and their finance teams. A chargeback occurs when a client disputes a payment through their credit card issuer, potentially forcing an MSP to refund the charge. These disputes can drain revenue, disrupt cash flow…
Original Research
Ethoca and Aite
· Original study ↗
Methodology
Ethoca/Aite research as cited by vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
credit card customers: 73% share of customers contacting bank first on unfamiliar charge. Source: Ethoca and Aite (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-contact-bank-first-73pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-contact-bank-first-73pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of customers contacting bank first on unfamiliar charge for credit card customers<br><small>Source: Ethoca and Aite (2026) · <a href="https://lighthousedata.io/data/customers-contact-bank-first-73pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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