B
Evidence Grade B
Graded
under review
Safe to Cite
Current
69%
69% -- customer data privacy concern rate for customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aroscop.com
Primary
Tier C
https://www.aroscop.com/how-brands-can-scale-their-first-party-data-strategies/ ↗
Source Article
How brands can scale their First
Original Research
aroscop.com
· Original study ↗
Methodology
Cited research on customer data privacy sentiment; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 69% customer data privacy concern rate. Source: aroscop.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-concerned-personal-data-use
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<blockquote cite="https://lighthousedata.io/data/customers-concerned-personal-data-use" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- customer data privacy concern rate for customers<br><small>Source: aroscop.com (2026) · <a href="https://lighthousedata.io/data/customers-concerned-personal-data-use" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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