B
Evidence Grade B
Graded
under review
Safe to Cite
Current
92%
92% -- customer abandonment after multiple negative interactions rate for Customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://www.kraftshala.com/blog/benefits-of-social-media-marketing/ ↗
Source Article
Top 9 Benefits of Social Media Marketing in 2026
Have you ever wondered how some businesses become popular so quickly? The answer is often social media marketing. Imagine being able to reach millions of people with just a few clicks! That’s the power of social media. Whether you have a small business or a big company, using social media can help y…
Original Research
PwC
· Original study ↗
Methodology
Cited from PwC research; survey details not stated on page
Methodology documented
Segmentation
Industrymedia_entertainment
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Customers: 92% customer abandonment after multiple negative interactions rate. Source: PwC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-abandon-after-negative-interactions
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<blockquote cite="https://lighthousedata.io/data/customers-abandon-after-negative-interactions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- customer abandonment after multiple negative interactions rate for Customers<br><small>Source: PwC (2026) · <a href="https://lighthousedata.io/data/customers-abandon-after-negative-interactions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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