B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
58%
58% -- customers citing customer service as brand loyalty factor for customers (2025)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Why Is A Good Customer Experience Good For Sales?
A good customer experience is a crucial aspect of the SaaS sales cycle. It’s an essential step to building brand loyalty, increasing reach, and establishing a positive online reputation – all of which increase sales.
To make the most of your business’s customer experience, read on!
This article will…
Methodology
Survey figure cited by Saleo; original survey publisher not identified in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 58% customers citing customer service as brand loyalty factor. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-service-brand-loyalty-factor-58pct
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<blockquote cite="https://lighthousedata.io/data/customer-service-brand-loyalty-factor-58pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- customers citing customer service as brand loyalty factor for customers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/customer-service-brand-loyalty-factor-58pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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