B
Evidence Grade B
Safe to Cite
Aging
85%
85% -- customer retention rate for IT services industry (2024)
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Lighthouse Research Team
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
80
Source Trust
50
Citation Chain
50
Independence
30
Methodology
20
Freshness
50
Source
Statista
Primary
Tier B
https://www.statista.com/statistics/1041645/customer-retention-rates-by-industry-worldwide/ ↗
Source Article
How to Measure & Improve Customer Retention Rate
TL;DR: Customer retention rate (CRR) shows how many customers you keep over a set period and can be calculated with CRR = ((E-N)/S) x 100, where E is ending customers, N is new customers, and S is starting customers. In the article’s example, a company starts with 100 customers, ends with 160, adds …
Original Research
Statista
· Original study ↗
Methodology
According to Statista
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IT services industry: 85% customer retention rate. Source: Statista (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-retention-rate-it-services
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<blockquote cite="https://lighthousedata.io/data/customer-retention-rate-it-services" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- customer retention rate for IT services industry<br><small>Source: Statista (2024) · <a href="https://lighthousedata.io/data/customer-retention-rate-it-services" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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