B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
81%
81% -- customer sentiment for customers preferring personalized experience (2024)
81% of customers prefer companies that offer a personalized experience.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
State of Customer Service and CX Study
Primary
Tier A
https://www.bigcommerce.com/blog/launch-to-loyalty-finding-ecommerce-subscription-success/ ↗
Source Article
From Launch to Loyalty: How Ecommerce Helps Brands to Succeed in the Subscription Business
See if the BigCommerce platform is a good fit for your business.
No credit card required.
Imagine receiving a box of carefully chosen everyday essentials, tailored to your preferences, delivered each month.
This is the magic behind companies like Bespoke Post, a pioneer in the subscription ecommerce…
Original Research
State of Customer Service and CX Study
· Original study ↗
Methodology
2024 State of Customer Service and CX Study
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
customers preferring personalized experience: 81% customer sentiment. Source: State of Customer Service and CX Study (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-preference-personalized-experience-2024
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<blockquote cite="https://lighthousedata.io/data/customer-preference-personalized-experience-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- customer sentiment for customers preferring personalized experience<br><small>Source: State of Customer Service and CX Study (2024) · <a href="https://lighthousedata.io/data/customer-preference-personalized-experience-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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