B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- profit growth rate differential for customer-obsessed organizations (2025)
Customer-obsessed organizations grow profit 49 percent faster than their peers.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://www.fci-ccm.com/blog/7-customer-communications-management-ccm-trends-to-follow-in-2021/ ↗
Source Article
Top 10 Customer Communication Trends Transforming Businesses
The gap between customer experience leaders and everyone else widened again. Forrester’s most recent Global CX Index (2025) found customer experience quality hitting an all-time low in North America, with only 6 percent of brands improving and 21 percent declining — while separate Forrester research…
Original Research
Forrester
· Original study ↗
Methodology
Forrester research on customer-obsessed organizations
Methodology documented
Segmentation
Industrymarketing
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Plain Text
customer-obsessed organizations: 49% profit growth rate differential. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-obsessed-profit-growth-49
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<blockquote cite="https://lighthousedata.io/data/customer-obsessed-profit-growth-49" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- profit growth rate differential for customer-obsessed organizations<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/customer-obsessed-profit-growth-49" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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