B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6%
6% -- share of customer obsessed enterprises for Global enterprises (2026)
According to Forrester research cited by Jacquard, only 6% of enterprises can be classified as customer-obsessed.
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Lighthouse Research Team
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Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://www.jacquard.com/resources/article/creating-customer-centric-content-and-brand-affinity-with… ↗
Source Article
Creating customer-centric content and brand affinity with AI. - Jacquard
According to Forrester, only 6% of enterprises could be called “customer obsessed”.
These organisations are truly operationalising the idea of putting customers at the centre of everything they do to build sustained brand affinity.
Their reward? 1.6 times faster revenue growth. 1.7 times higher prof…
Original Research
Forrester
· Original study ↗
Methodology
Forrester research cited by Jacquard
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global enterprises: 6% share of customer obsessed enterprises. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-obsessed-enterprises-6pct
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<blockquote cite="https://lighthousedata.io/data/customer-obsessed-enterprises-6pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- share of customer obsessed enterprises for Global enterprises<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/customer-obsessed-enterprises-6pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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