B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- share of customer journeys starting with google search for Google Search (2025)
A customer journey starts with a Google search in 70% of all cases.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
advenue.dk
Primary
Tier C
https://advenue.dk/ydelser/seo-herlev/ ↗
Source Article
SEO Herlev - Advenue - Online Marketing Bureau
SEO Herlev
SEO - Bæredygtig markedsføring i Herlev
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Original Research
advenue.dk
· Original study ↗
Methodology
Claimed on agency service page; original study not cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 70% share of customer journeys starting with google search. Source: advenue.dk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-journey-starts-google-search-70
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customer-journey-starts-google-search-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of customer journeys starting with google search for Google Search<br><small>Source: advenue.dk (2025) · <a href="https://lighthousedata.io/data/customer-journey-starts-google-search-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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