B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- customer satisfaction increase rate for Companies using customer journey mapping (2018)
Companies that use customer journey mapping experience a 71% increase in customer satisfaction (or 71% of companies experience an increase in customer satisfaction).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
248
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Quadient / MyCustomer
Primary
Tier C
https://byraguiden.kampanje.com/byraguiden/solide-resultater-gjennom-kundereisekartlegging/315145 ↗
Source Article
Solide resultater gjennom kundereisekartlegging
Annonsørfinansiert innhold
Solide resultater gjennom kundereisekartlegging
Kundereisen er blitt et strategisk verktøy i arbeidet med å konkurrere om fremtidens kunder – og mange virksomheter bekrefter dette som avgjørende for suksess. Men mange tar for lett på hva som kreves.
Det er et av de verktøy…
Original Research
Quadient / MyCustomer
· Original study ↗
Methodology
Reported increase in customer satisfaction among companies using customer journey mapping
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies using customer journey mapping: 71% customer satisfaction increase rate. Source: Quadient / MyCustomer (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-journey-mapping-satisfaction-increase
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<blockquote cite="https://lighthousedata.io/data/customer-journey-mapping-satisfaction-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- customer satisfaction increase rate for Companies using customer journey mapping<br><small>Source: Quadient / MyCustomer (2018) · <a href="https://lighthousedata.io/data/customer-journey-mapping-satisfaction-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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