B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
13%
13% -- percentage increase for Americans willing to spend on better customer experience (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Express
Primary
Tier B
https://clevertap.com/blog/recommender-system-secret-sauce/ ↗
Source Article
The Not-So-Secret Sauce Powering Our Recommender System
Over 2 million apps are available on the Google Play Store and App Store. The average number of apps used daily is 9 and monthly is 30.1
So the question is:
Does your app figure in the top 9 – or at least the top 30 – apps among the millions of apps available?
Is your primary focus on just acquisiti…
Original Research
American Express
· Original study ↗
Methodology
Source: American Express
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Americans willing to spend on better customer experience: 13% percentage increase. Source: American Express (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-experience-spend
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<blockquote cite="https://lighthousedata.io/data/customer-experience-spend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- percentage increase for Americans willing to spend on better customer experience<br><small>Source: American Express (2021) · <a href="https://lighthousedata.io/data/customer-experience-spend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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