B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- customers citing experience as purchase factor for customers (2026)
73% of customers cite customer experience as an important factor influencing their purchasing decision.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://raynetcrm.pl/know-how/obsluga-posprzedazowa/ ↗
Source Article
Obsługa posprzedażowa – znaczenie, elementy i standardy
Obsługa posprzedażowa – znaczenie,
elementy i standardy
Jan Korpas
11.06.2026
CRM
Moment zakończenia sprzedaży nie zamyka relacji – otwiera etap, decydujący o jej jakości i trwałości. Według IBM wdrożenie CRM potrafi wygenerować zwrot z inwestycji przekraczający 245%. Ten rezultat wynika z lepszego …
Original Research
PwC
· Original study ↗
Methodology
Cited from PwC report; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 73% customers citing experience as purchase factor. Source: PwC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-experience-purchase-decision-pwc
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customer-experience-purchase-decision-pwc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- customers citing experience as purchase factor for customers<br><small>Source: PwC (2026) · <a href="https://lighthousedata.io/data/customer-experience-purchase-decision-pwc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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