B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- customer experience purchase influence for consumers (2026)
73% of consumers say customer experience plays a role in their purchase decisions.
- Secondary citation of PwC research
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://antlere.com/what-is-customer-journey-mapping/ ↗
Source Article
What Is Customer Journey Mapping? Examples and Benefits
Original Research
PwC
· Original study ↗
Methodology
PwC research as cited by Antlere
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 73% customer experience purchase influence. Source: PwC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-experience-purchase-decision-73pct
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<blockquote cite="https://lighthousedata.io/data/customer-experience-purchase-decision-73pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- customer experience purchase influence for consumers<br><small>Source: PwC (2026) · <a href="https://lighthousedata.io/data/customer-experience-purchase-decision-73pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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