B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
16%
16% -- willingness to pay premium for great customer experience for retail customers (2026)
Retail brands have found that customers are willing to pay up to 16% more for a product or service if the company provides a great customer experience.
- Original research study not cited directly by the article
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ccsfundraising.com
Primary
Tier C
https://www.ccsfundraising.com/insights/grateful-patient-fundraising-data/ ↗
Source Article
Grateful Patient Fundraising: Leveraging Data for Donor Cultivation
In part one of this series, Building a Patient-Centric Journey to Giving, we explored five ways to lay the foundation for grateful patients to engage with philanthropy.
In part two, we dive into the next stage of engagement: using data to curate a communication journey that best cultivates grateful …
Original Research
ccsfundraising.com
· Original study ↗
Methodology
Cited by CCS Fundraising from retail industry research; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail customers: 16% willingness to pay premium for great customer experience. Source: ccsfundraising.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-experience-premium-16pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customer-experience-premium-16pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- willingness to pay premium for great customer experience for retail customers<br><small>Source: ccsfundraising.com (2026) · <a href="https://lighthousedata.io/data/customer-experience-premium-16pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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