B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
64%
64% -- share of customers prioritizing experience over price for customers (2025)
64% of customers feel their experience with a company is more important than price when deciding to make a purchase.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
happsales.com
Primary
Tier C
https://happsales.com/b2b-customer-relationship-management-strategies/ ↗
Source Article
Strategic Insights into B2B Customer Relationship Management
Last updated on January 24th, 2025 at 04:35 pm
Introduction
Although 74% of the business agree that having better customer relationship is a powerful weapon to grow their business, only 18% focus on customer retention. This is very concerning as we know customer acquisition comes at a cost. Isn’t it…
Original Research
happsales.com
· Original study ↗
Methodology
Cited as 'a recent study'; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 64% share of customers prioritizing experience over price. Source: happsales.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-experience-more-important-than-price
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<blockquote cite="https://lighthousedata.io/data/customer-experience-more-important-than-price" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- share of customers prioritizing experience over price for customers<br><small>Source: happsales.com (2025) · <a href="https://lighthousedata.io/data/customer-experience-more-important-than-price" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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