B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- consumer sentiment score for customers (2025)
88% of customers state that the experience provided by a company is just as important as its products and services.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://blog.automatedsalesmachine.com/what-is-market-segmentation-2/ ↗
Source Article
What Is Market Segmentation: The Complete Guide to Targeting Customers Strategically - The Conversion Feed
TL;DR: What is market segmentation? It is the process of dividing a broad target audience into smaller, more defined groups based on shared characteristics — demographics, behaviors, geography, or psychographics. Businesses that understand what is market segmentation and apply it operationally deliv…
Original Research
Salesforce
· Original study ↗
Methodology
Cited from Salesforce's State of the Connected Customer report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 88% consumer sentiment score. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-experience-importance-salesforce
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<blockquote cite="https://lighthousedata.io/data/customer-experience-importance-salesforce" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumer sentiment score for customers<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/customer-experience-importance-salesforce" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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