B Evidence Grade B Safe to Cite Dated

4

4 -- customer effort score for customer effort (2023)

2023  · SurveyMonkey

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Attribution: SurveyMonkey View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
4
Unit
Score
Data Vintage
2023
Entity
customer effort
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
SurveyMonkey Primary Tier A
https://www.surveymonkey.com/learn/customer-feedback/how-to-measure-customer-satisfaction-with-csat/ ↗
Confidence: 96/100 Vintage: 2023 Channel: Deep Crawl
Source Article
8 Ways To Measure Customer Satisfaction
How to measure and improve customer satisfaction Learn how to accurately measure customer satisfaction and use these insights to improve your business performance, CX, and customer loyalty Summary: - Measurement begins by defining a clear goal and selecting the right touchpoints in the customer jour…
Original Research
SurveyMonkey · Original study ↗

CES score is calculated as the average of customer ratings on ease of experience

Methodology documented
Industrymarketing RoleAll marketers
Plain Text
customer effort: 4 customer effort score. Source: SurveyMonkey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-effort-score-ces
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<blockquote cite="https://lighthousedata.io/data/customer-effort-score-ces" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- customer effort score for customer effort<br><small>Source: SurveyMonkey (2023) · <a href="https://lighthousedata.io/data/customer-effort-score-ces" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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