B
Evidence Grade B
Safe to Cite
Dated
4
4 -- customer effort score for customer effort (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4
Unit
Score
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SurveyMonkey
Primary
Tier A
https://www.surveymonkey.com/learn/customer-feedback/how-to-measure-customer-satisfaction-with-csat/ ↗
Source Article
8 Ways To Measure Customer Satisfaction
How to measure and improve customer satisfaction
Learn how to accurately measure customer satisfaction and use these insights to improve your business performance, CX, and customer loyalty
Summary:
- Measurement begins by defining a clear goal and selecting the right touchpoints in the customer jour…
Original Research
SurveyMonkey
· Original study ↗
Methodology
CES score is calculated as the average of customer ratings on ease of experience
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Cite this stat
Plain Text
customer effort: 4 customer effort score. Source: SurveyMonkey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-effort-score-ces
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customer-effort-score-ces" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- customer effort score for customer effort<br><small>Source: SurveyMonkey (2023) · <a href="https://lighthousedata.io/data/customer-effort-score-ces" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.