B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- unused collected customer data rate for organizations collecting customer data (2022)
Between approximately 60% and 73% of customer information collected by organizations is unused during the analysis process.
- Reported as an approximate range (60% to 73%) without citing the underlying study.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2022
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
lanairgroup.com
Primary
Tier C
https://www.lanairgroup.com/resources/how-to-secure-customer-data-collection/ ↗
Source Article
How to secure customer data collection - LANAIR Technology Group
How to secure customer data collection
Modern businesses rely on customer data to improve their services and outperform their competitors. In a report by Deloitte and Touche, companies that use customer data to make decisions increased their profits by 60%. Unfortunately, data collection is now more…
Original Research
lanairgroup.com
· Original study ↗
Methodology
Range reported (60%-73%); midpoint used. Original study not named.
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RegionNorth America
RoleAll marketers
Cite this stat
Plain Text
organizations collecting customer data: 60% unused collected customer data rate. Source: lanairgroup.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-data-unused-in-analysis
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customer-data-unused-in-analysis" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- unused collected customer data rate for organizations collecting customer data<br><small>Source: lanairgroup.com (2022) · <a href="https://lighthousedata.io/data/customer-data-unused-in-analysis" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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