B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37%
37% -- share of businesses sharing customer data across cx platforms for businesses (2026)
37% of businesses share customer data across customer experience platforms.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SAP
Primary
Tier B
https://thepromptinsider.com/news/sap-and-google-cloud-launch-agentic-commerce/ ↗
Source Article
SAP and Google Cloud Launch Agentic Commerce
Quick Summary
- SAP and Google Cloud deployed an agentic commerce architecture on June 19, 2026.
- AI agents can run the full retail sequence: search, transaction, and post-sale resolution.
- SAP plans to surface merchant products organically inside the Gemini app and Google Search AI Mode.
- The sy…
Original Research
SAP
· Original study ↗
Methodology
SAP research, cited in SAP/Google Cloud announcement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 37% share of businesses sharing customer data across cx platforms. Source: SAP (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-data-sharing-cx-platforms-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customer-data-sharing-cx-platforms-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- share of businesses sharing customer data across cx platforms for businesses<br><small>Source: SAP (2026) · <a href="https://lighthousedata.io/data/customer-data-sharing-cx-platforms-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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