B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10
10 -- average customer communication channels for customers (2025)
Customers use an average of 10 different channels to communicate with companies.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://www.nextdropdesign.com/resources/why-are-my-competitors-getting-more-attention-than-my-busin… ↗
Source Article
Why Are Competitors Getting More Attention Than You?
You're creating content, running ads, and posting on social media, but your competitors seem to effortlessly capture more attention, engagement, and customers. The frustrating reality is that attention isn't accidental. Your competitors likely understand something about digital marketing strategy th…
Original Research
Salesforce
· Original study ↗
Methodology
Cited as Salesforce research; secondary citation
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
customers: 10 average customer communication channels. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-channels-average
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customer-channels-average" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10</strong> -- average customer communication channels for customers<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/customer-channels-average" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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