B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
36%
36% -- share of customer centric organisations for organisations (2025)
36% of organisations are truly customer-centric.
- Original survey source not specified beyond 'a recent survey'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
steadfastcollective.com
Primary
Tier C
https://steadfastcollective.com/articles/why-member-happiness-should-be-your-number-one-metric ↗
Source Article
Why member happiness should be your number one metric | Steadfast Collective
Why member happiness should be your number one metric
Customer-centricity sounds simple in theory, with the customer-first approach widely treated as the ‘right’ approach businesses should take. Yet, a recent survey revealed only 36% of organisations are truly customer-centric.
So why isn’t every or…
Original Research
steadfastcollective.com
· Original study ↗
Methodology
Cited as 'a recent survey'; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organisations: 36% share of customer centric organisations. Source: steadfastcollective.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-centric-organisations-36-percent
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<blockquote cite="https://lighthousedata.io/data/customer-centric-organisations-36-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- share of customer centric organisations for organisations<br><small>Source: steadfastcollective.com (2025) · <a href="https://lighthousedata.io/data/customer-centric-organisations-36-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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