B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

73%

73% -- sales leaders citing customer buying behavior change for Sales leaders (2011)

Name: Sales Leaders Citing Customer Buying Behavior Change Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2011 · Frost & Sullivan

73% of sales leaders see changes in customer buying behavior as a challenge according to the 2011 Sales Leadership Priorities Survey.

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Attribution: Frost & Sullivan View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

73%

Unit

Percentage

Data Vintage

2011

Entity

Sales leaders

Geography

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Frost & Sullivan Primary Tier B

http://www.sales20conf.com/blog/recapping-the-santa-monica-sales-2-0-conference/ ↗

Confidence: 28/100 Vintage: 2011 Channel: Common Crawl

Source Article

Recapping the Santa Monica Sales 2.0 Conference

Original Research

Frost & Sullivan · Original study ↗

Methodology

Sales Leadership Priorities Survey

Methodology documented

Segmentation

Industrymarketing RegionNorth America RoleSales Leaders Channelevents

Cite this stat

Plain Text

Sales leaders: 73% sales leaders citing customer buying behavior change. Source: Frost & Sullivan (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-buying-behavior-challenge-2011

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<blockquote cite="https://lighthousedata.io/data/customer-buying-behavior-challenge-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- sales leaders citing customer buying behavior change for Sales leaders<br><small>Source: Frost & Sullivan (2011) · <a href="https://lighthousedata.io/data/customer-buying-behavior-challenge-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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