B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10
10 -- purchase intent lift multiple for CTV advertising campaigns (2023)
When CTV is included in the advertising mix, it generates a 10x lift in purchase intent compared to standalone desktop media.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10
Unit
Multiple
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Comscore
Primary
Tier A
https://adlook.com/blog/adlook-and-comscore-partnership-provides-advertisers-with-leading-brand-lift… ↗
Source Article
Adlook and Comscore partnership provides advertisers with leading brand lift insights across audiences
Original Research
Comscore
· Original study ↗
Methodology
Comscore Brand Survey Lift (BSL) studies, compared to stand alone desktop media
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CTV advertising campaigns: 10 purchase intent lift multiple. Source: Comscore (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-purchase-intent-lift-10x
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<blockquote cite="https://lighthousedata.io/data/ctv-purchase-intent-lift-10x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10</strong> -- purchase intent lift multiple for CTV advertising campaigns<br><small>Source: Comscore (2023) · <a href="https://lighthousedata.io/data/ctv-purchase-intent-lift-10x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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