B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7.9%
7.9% -- ctv ott share of local video for US local video advertising (2025)
CTV/OTT advertising is projected to account for a 7.9% share of local video advertising spend in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BIA Advisory Services
Primary
Tier A
https://bia.com/forecasts/traditional-digital-media/ ↗
Source Article
Local Market Ad Forecasts
Original Research
BIA Advisory Services
· Original study ↗
Methodology
BIA local advertising forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US local video advertising: 7.9% ctv ott share of local video. Source: BIA Advisory Services (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-ott-share-local-video-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctv-ott-share-local-video-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.9%</strong> -- ctv ott share of local video for US local video advertising<br><small>Source: BIA Advisory Services (2025) · <a href="https://lighthousedata.io/data/ctv-ott-share-local-video-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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