B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
67%
67% -- unaided brand recall increase for CTV and mobile advertising (2024)
A combined CTV and mobile advertising approach leads to a 67% increase in unaided brand recall.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Teads
Primary
Tier A
https://martech360.com/marketing-automation/programmatic-ads/teads-strikes-exclusive-international-p… ↗
Source Article
Teads Strikes Exclusive International Partnership with VIDAA USA for Hisense CTV Native Display Inventory
Teads Strikes Exclusive International Partnership with VIDAA USA for Hisense CTV Native Display Inventory
Teads, the global media platform, announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs globally, to extend advertiser…
Original Research
Teads
· Original study ↗
Methodology
Teads report Tech Themes 2024
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
CTV and mobile advertising: 67% unaided brand recall increase. Source: Teads (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-mobile-advertising-brand-recall
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<blockquote cite="https://lighthousedata.io/data/ctv-mobile-advertising-brand-recall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- unaided brand recall increase for CTV and mobile advertising<br><small>Source: Teads (2024) · <a href="https://lighthousedata.io/data/ctv-mobile-advertising-brand-recall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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