B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
96,400,000
96,400,000 -- ctv households for U.S. CTV households (2025-08)
Connected TV streaming was active in 96.4 million U.S. households in August 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
96,400,000
Unit
Count
Data Vintage
2025-08
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Comscore
Primary
Tier A
https://adwave.com/resources/ad-supported-streaming-future ↗
Source Article
Will Ad
Original Research
Comscore
· Original study ↗
Methodology
Comscore measurement
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
ChannelCTV
Cite this stat
Plain Text
U.S. CTV households: 96,400,000 ctv households. Source: Comscore (2025-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-households-us-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctv-households-us-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>96,400,000</strong> -- ctv households for U.S. CTV households<br><small>Source: Comscore (2025-08) · <a href="https://lighthousedata.io/data/ctv-households-us-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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