B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- fraud scheme growth rate for Connected TV advertising (global) (2022)
Fraud schemes targeting Connected TV spiked by 70% globally according to a DoubleVerify report.
- Data comes from an article headline summarizing a DoubleVerify report without underlying methodology details in the excerpt
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Lighthouse Research Team
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DoubleVerify
Primary
Tier C
https://martechasia.net/ad-tech/ ↗
Source Article
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Original Research
DoubleVerify
· Original study ↗
Methodology
DoubleVerify report cited via MartechAsia news headline
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Connected TV advertising (global): 70% fraud scheme growth rate. Source: DoubleVerify (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-fraud-schemes-spike-70-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctv-fraud-schemes-spike-70-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- fraud scheme growth rate for Connected TV advertising (global)<br><small>Source: DoubleVerify (2022) · <a href="https://lighthousedata.io/data/ctv-fraud-schemes-spike-70-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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